Canada Grocery Bills Surge Amid ‘Greedflation’: 9 Odd Bunch and Sustainable Shopping Trends.

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By Mila

“The cost of groceries in Canada has increased as a result of fluctuations in global commodity prices, rising transportation and labor costs, and disruptions in the supply chain. This combination of factors has resulted in a perceptible increase in prices at the register, as well as increased expenses for both suppliers and consumers.”

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Supply chain interruptions, increasing transportation and labor expenses, and shifting global commodity prices have all contributed to a sharp rise in Canadians’ food expenditure in recent years. Many Canadians are looking for creative methods to cut down on their shopping spending due to the ever-increasing prices of food. Companies like Odd Bunch, which sell reasonably priced food that is somewhat defective in appearance, have seen a surge in popularity as a result of this economic pressure.

As a result of the persistent increase in Canadian grocery bills, a significant number of supermarket customers are discovering novel approaches to saving expenses and increasingly prioritizing usefulness above aesthetics. Companies such as Odd Bunch, which specialized in selling “misfit” produce fruits and vegetables with cosmetic imperfections at dramatically discounted costs, have seen their popularity increase as a result of this change in customer behavior.

“Odd Bunch, which is based in southern Ontario, works in conjunction with various manufacturers and distributors to recover products that would otherwise be thrown away. Since it was first established two years ago, the firm has been seeing consistent expansion. On the other hand, there has been a discernible increase in the number of new members and site traffic as of late. This surge may be linked, at least in part, to the rising dissatisfaction of customers with conventional grocery stores as well as the recent boycott of major supermarket chain stores.”

More broadly, there is a societal trend towards responsible consumerism, which Odd Bunch’s approach supports. More and more people are concerned about the impact they have on the environment, and they are seeking methods to lessen their impact. Customers may help create a more sustainable food system and save money by opting to buy imperfect products.

In Canada Odd Bunch and other green projects are seeing a surge in interest, which bodes well for the future of sustainable and budget-friendly retail. As shoppers realize the connection between their spending habits and environmental degradation, we can expect to see this tendency persist. Transparency, sustainability, and affordability are three key factors that firms should focus on in this changing industry.

In Canada, The ever-increasing cost of food in Canada is caused by a number of things. Transportation costs and delays have been impacted by global supply chain disruptions, which have been exacerbated by factors including the COVID-19 epidemic and geopolitical tensions. Grocery costs have risen even more due to labor shortages and salary increases. Canadians are paying more and more to stock their grocery stores with food due to the direct influence of swings in global commodity prices on food prices.

Although Odd Bunch provides a variety of box sizes, the contents of each box change on a weekly basis based on what is available. For instance, a recent “small box” would include things such as potatoes with a minor distorted shape, apples that are smaller, blackberries that have lost their color, romaine lettuce that has a strange shape, and asparagus that is completely excellent. This would include items that provide significant savings on shopping costs.

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  • Price Increases and Predictions: In general, the research predicts that food costs will go up, although not quite as much as they did last year. Compared to 5% to 7% in 2023, food price increases of 2.5% to 4.5% are anticipated. In 2024, a typical family of four would shell out $16,297.20 on groceries, a rise of up to $701.79 over the previous year (as opposed to a $1,065 increase in 2023). At least the 2024 hikes are in line with inflation. The analysis “offers some good news” and “Canadians can anticipate possibly calmer food prices through the coming year,” according to Andrea Rankin, a research associate at Dalhousie University’s Agri-Food Analytics Lab.
“The estimated increase of 2.5-4.5% for 2024 provides customers with much needed relief from the higher increases observed in previous years,  says Stuart Smyth of the University of Saskatchewan's Agri-Food Innovation and Sustainability Enhancement Chair. They may anticipate that food costs will stabilize to some extent. As we enter the year 2024, I want to see the term "sticker-shock" used less often in supermarkets."
  • Factors Contributing to Price Hikes: In Canada, the growing expenses may be attributed to many factors, including: Due to supply chain disruptions brought on by international calamities like the COVID-19 pandemic, geopolitical conflicts, and climate-related disasters, transportation and manufacturing costs have increased. Consumers now face a heavier financial load as a result of general inflationary tendencies and economic initiatives like the carbon tax.
    Major supermarket companies’ reported high profits have been the subject of intense public and political scrutiny. Agri-Food Analytics Lab research out of Dalhousie University found that leading Canadian supermarkets reported higher profits than their five-year averages, which raises the possibility of “greedflation”—the idea that certain corporations are taking advantage of inflation to boost their bottom lines.​
  • Consumer Behavior and Adaptation: In Canada, People have changed the way they shop because of the constant increase in food costs. Purchasing “misfit” vegetables from businesses like Odd Bunch is just one example of how many Canadians are embracing more ecological and cost-effective purchasing habits. This change is indicative of a larger movement towards more conscientious eating habits and less food waste.​
  • Political and Regulatory Responses: In Canada, grocery industry heavyweights have been summoned to account by federal legislators, whose ranks include Finance Minister Chrystia Freeland and NDP Leader Lagmeet Singh. The federal government is also looking at ways to make grocery stores more competitive, such as by introducing Bill C-56, which could make food cheaper by making markets more competitive.​

Canada is finding creative ways to shop in order to keep their family finances in check as a result of skyrocketing food costs. Consumer habits have changed noticeably due to the phenomenon of “greedflation,” which is characterized by large price increases that are rationalized by market forces. Businesses like Odd Bunch, a leader in the bargain fruit industry, have benefited greatly from this trend. Odd Bunch works together with nearby suppliers to save perishable fruits and vegetables that are visually flawed. They are located in southern Ontario.

In Video: Food Experts Question Liberals’ Approach to Combating High Grocery Prices.


Many Canadians, like Odd Bunch, place a premium on buying in a way that is both economical and environmentally conscious. A larger social movement towards responsible consumption is mirrored in the increasing need for environmentally friendly and economically viable retail solutions. Major stores such as Walmart Canada and Loblaws have taken aggressive measures to eradicate food waste by 2025 and 2030, respectively, further highlighting this transition.

In Canada There has been a trend towards sustainable consumerism, which includes this change in consumer behavior towards more eco-conscious and cost-effective buying. Canadians are becoming more concerned about making ethical and budget-friendly choices when they buy for food due to the ongoing increase in food costs. Major retailers are adapting their strategy to reflect this change, which is also changing the way people buy for groceries.

In Canada, affordability is also a key factor in the sustainability movement. Companies like Odd Bunch, which sells “misfit” vegetables at discounted rates, provide a practical option for customers who are trying to control their spending in the face of increasing supermarket expenditures. By making environmentally friendly and economically viable goods, these companies prove that it is feasible to achieve both ends.

In Canada, Odd Bunch’s allure stems from the fact that it is affordable and also stands in solidarity with the principles of eco-friendliness and less waste. Providing customers with inexpensive food alternatives and decreasing the environmental impact associated with food production and delivery are two critical concerns that Odd Bunch tackles head-on by salvaging defective produce that would otherwise go to waste. For some Canadian shoppers who are trying to be more conscientious of the effect their purchases have on the environment, this double impact is quite appealing.

The advent of “greedflation” has also ignited a larger debate over supermarket transparency and fairness. People are speaking out more about their displeasure with recent price spikes, wondering whether companies are just trying to make a buck or if they are responding to genuine economic challenges. Retailers and suppliers are being held more accountable under this scrutiny, with customers demanding that they provide clear and reasonable justifications for pricing fluctuations.

In Canada Odd Bunch is a shining example of sustainability and creativity in the supermarket industry in this dynamic environment. Odd Bunch helps build a more equitable and environmentally friendly food system by collaborating with regional farmers and suppliers, which benefits the local economy. As an inspiring case study in the pursuit of both economic efficiency and environmental stewardship, the company’s strategy proves that social responsibility and profitability are not mutually exclusive.

In Canada, food waste is estimated to be over $49 billion per year by the National Zero Waste Council, and when we add in the environmental costs, we may be looking at a figure of over $100 billion. Odd Bunch and similar initiatives are vital in combating this problem since they save food that would otherwise end up in alarming waste figures. This strategy is in line with a larger societal movement to promote responsible consumption and decrease food waste, and it also has economic advantages.

Consumers are becoming more conscious of the environmental effects of their food choices, as shown by the rising popularity of Odd Bunch and similar enterprises. Huge food waste elimination targets have been established by major retailers like Loblaws and Walmart Canada, with the former aiming for 2030 and the latter for 2025. More responsible and ethical consumption patterns are on the rise, and this dedication to sustainability is only one part of it.

In Canada Odd Bunch and other similar businesses are seeing a surge in popularity as consumers become more aware of the impact their food choices have on the environment. respectively, mirroring a social trend towards more conscientious and ethical shopping habits. This shared dedication to sustainability not only tackles the pressing problem of food waste, but it also meets the increasing desire from customers for shopping alternatives that are both environmentally good and economically profitable.

Companies like Odd Bunch play an increasingly critical role as Canadians face the difficulties of growing food prices and economic uncertainty. Odd Bunch helps to achieve the long-term goal of creating a more resilient and equitable food market by offering sustainable alternatives to conventional grocery shopping that are both accessible and affordable. In a market where ethics and economy go hand in hand, companies that put an emphasis on transparency and sustainability will do well as customer demand for these qualities rises.

The last few years have seen an increase in the number of initiatives that aim to reduce the amount of food that is wasted, with groups such as Second Harvest, which is the biggest food rescue charity in Canada, playing a crucial role. In the meantime, large retailers such as Walmart Canada and Loblaws have established lofty goals to eliminate all instances of food waste by the years 2025 and 2030, respectively.

Some Canadian grocery stores reportedly “push back on vendor price increases” during the days leading up to Christmas and the days after the holiday, according to the Retail Council of Canada, a nonprofit group that represents merchants, including grocery stores in Canada. Global News was sent this information.


Grocery shops act as distributors of food, purchasing goods from suppliers and then selling them to customers, according to Michelle Wasylyshen, a representative of the group. Because they charge what they buy, merchants are liable for 70–80% of the total cost at the register, even before the food gets to the supermarkets.

Food costs reached their highest point in decades at this time. With a year-over-year rise of 10.6% in February 2023, food costs were 2.2% higher than the general inflation rate. Major Canadian supermarket chains, however, reported very high earnings, indicating that corporate profits were on the increase.

Canadians have taken to calling this trend “greedflation,” with some claiming that supermarkets are taking advantage of the current inflationary climate to enrich themselves at the cost of shoppers who are already strapped for cash.

Agri-Food Analytics Lab researchers at Dalhousie University found an interesting pattern in 2022: the three largest Canadian grocery chains reported first-half profits that were far higher than their five-year averages. More specifically, Loblaw’s first-half 2022 gross profit hit an all-time high of $180 million, up $1 million from the previous record and equivalent to an extra $1 million in profit per day. Many people, including lawmakers and customers, are worried about and discussing this sudden increase in profits.

The widespread belief is that these skyrocketing profits are the result of “greedflation,” in which companies supposedly take advantage of an inflationary climate to justify astronomical price rises, benefiting themselves at the cost of customers. Major supermarket chains enjoy huge profit margins, critics say. While issues like the Carbon Tax and interruptions in the supply chain have contributed to higher prices, they do not entirely explain it.

Lawmakers at the federal level have taken action due to concerns about potential price gouging. The leaders of Canada’s grocery industry have been publicly urged to be more transparent and accountable by Finance Minister Chrystia Freeland and NDP Leader Jagmeet Singh. They want to know whether the recent price spikes are really due to external economic forces or if supermarkets are just trying to boost their profits. So, they have asked for explanations about the logic behind the hikes.

The demands made by Freeland and Singh are indicative of a rising tide of public desire for honesty and transparency in the grocery store business. They call on supermarket executives to provide customers an explanation for the price increases they’ve been seeing and stress the need to providing thorough data and arguments to back up the pricing adjustments. The goal of this investigation is to prevent consumers, particularly those who are already suffering financially, from bearing an unfair share of the costs associated with inflation and economic instability.

"Taking action to reduce food waste is not only prudent from an economic standpoint but also helpful to the environment. Companies are able to properly divert "misfit" goods are able to safeguard their profits and create opportunities for customers to save money, therefore making the most of every component of their supply. The fact that many people are willing to settle for a piece of product that is flawed in order to save a considerable amount of money highlights the fact that there is a wider need in the market for additional options that are also affordable."

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