The Development and Growth of the Handheld Gaming Industry

“The Handheld Gaming sector is undoubtedly one of the most colorful in the whole video game industry. Over the years, it has gone from a market as such to full-blown phenomenon and waged competition—with some measures perform better than home consoles. Over the years, mobile technology, dedicated handheld consoles and even cloud gaming has come around making the portable gaming market a complex ecosystem. In this brief essay, we will look at the history and evolution of handheld gaming, as well as where it stands today and where it might be going next.”

Handheld Gaming

In Image: Nintendo Switch, A handheld gaming device


The history of handheld gaming as we know it today really kicked off with the arrival of early digital gaming devices from the late 1970s and early 1980s. Handheld games spawned, due to the fact that an entirely different market had been created by home consoles like the Atari 2600: on-the-go gamers. It was only natural, though, that gaming needed to be portable and so small, standalone devices were created to play anywhere.

The First Handhelds: The Early Pioneers

One of the first more recognizable examples of a handheld gaming device was Milton Bradley’s Microvision which came out in 1979. Widely regarded as a step forward for portable gaming technology, the Microvision was indeed the first portable gaming system that could play different games through swappable game cartridges. However, its display limited it to blocky pixel visuals and was primitive compared to future devices—it did set the groundwork for what would later become handheld video games.

Nintendo itself entered the market in 1980 with its Gunpei Yokoi–developed Game & Watch series. The basic handhelds fit in a coin-pocket-sized, foldable shell and contained one game on an LCD screen. The Game & Watch series: Nintendo’s first serious push into handheld gaming was a massive success.

The Revolution of the Game Boy

While commercially successful, it would ultimately be in 1989 with the launch of Nintendo Game Boy that handheld gaming would find a true revolution. The Game Boy was an 8-bit portable console and ended up being wildly popular, really quickly due to its portability, price point, and big library of games. The original Tetris shipped with it, and was the first real killer app for the system, and this set a standard for handheld gaming that continues to be echoed today.

Combining all the above with an enormous library of games, spanning titles like Pokémon Red and Blue, The Legend of Zelda: Link’s Awakening, Super Mario Land, and many more, along with long battery life too ensured that the Game Boy received a large chunk of video game sales right up until 1997. Ultimately, over 118 million Game Boy systems would be sold worldwide, including the Game Boy Color among others.

The Game Boy spawned many, many imitators, some of which left a mark on portable gaming, and others that simply faded into the mists of history.

Sega Game Gear

Sega released their own portable, the Game Gear, in 1990, sporting a color screen and designed to be an all-out rival with the Game Boy. The Game Gear also came with more advanced hardware and the first full-color backlit display. It provided a noticeably larger gaming experience but, as it turns out, made less sense for long play sessions compared to the Game Boy itself due to its shorter battery life and bigger body. Yet, the Game Gear went on to find a niche for itself and is fondly remembered for games like Streets of Rage, Shining Force, and Sonic the Hedgehog.

The Atari Lynx and Neo Geo Pocket

Other competitors had tried to usurp Nintendo’s domination. Atari Lynx Atari Goth Studios Released in the same eventful year as the Game Boy, 1989, The Atari Lynx displayed astonishing technical prowess for its time featuring a color LCD screen making it the very first handheld with a color display. However, its bulky size, steep price and poor battery life did not make it a hit. Originally launched in 1998, the Neo Geo Pocket by SNK achieved some success, largely due to its library of solid fighting games including king of Fighters and Samurai Shodown, especially in Japan.

The Nintendo Game Boy Advance

The GBA released in 2001 and kept Nintendo as the only player in handheld gaming. The GBA represented a major step forward for handheld gaming, thanks to its 32-bit ARM CPU that allowed it to run games with more complex graphics comparable to the Super Nintendo Entertainment System (SNES). The initial system is also where other games like Metroid Fusion, Advance Wars and The Legend of Zelda: The Minish Cap arrived to demonstrate the power of the thing.

The backward compatibility with Game Boy and Game Boy Color titles ensured that a massive library of games was available day one for new buyers which helped drive the initial popularity of the device. There were more than 81 million Game Boy Advances sold worldwide over its lifetime.

Handheld Gaming

In Image: Nintendo 3DS, The handheld gaming business reached new heights in the mid-2000s with the arrival of two revolutionary devices: the Sony PlayStation Portable (PSP) and the Nintendo DS.


Nintendo DS

The Nintendo DS as a successor to the Game Boy series, took a radical step away from those conventions when it was first introduced in 2004. Well, DS means dual screen and it literally had two screens — the second one was a touchscreen at the bottom. As such, new gameplay genres were made possible (an idea Nintendo capitalised on with Nintendogs and Brain Age attracting a more casual audience of players).

Yet the DS was home to many hardcore titles too: New Super Mario Bros., Mario Kart DS, Pokémon Diamond and Pearl. Marrying state-of-the-art controls with a staggering library, the DS used this double-whammy of selling points to become the best-selling portable system in history at over 154 million units sold worldwide.

Sony Portable System (PSP)

Sony entered the handheld gaming market in 2004 with the PlayStation Portable (PSP). The PSP had for the handheld an almost PlayStation 2-level graphics quality and was built with more of a “hardcore” gaming audience in mind, alongwith its powerful technology. The PSP was a multi-functional device with an enormous, high definition display and multimedia capabilities (it could play music and movies).

Showcasing its potential were titles that garnered a dedicated following for the PSP such as Metal Gear Solid: Peace Walker, Grand Theft Auto: Liberty City Stories and God of War: Chains of Olympus. While it never moved Nintendo DS-level numbers (over 80 million records), it was still profitable.

Handheld Gaming

In Image: ASUS ROG Ally, A significant change in the handheld gaming scene occurred in the late 2000s and early 2010s due to the explosive growth of smartphones and tablets.


Customers will find a wide range of games on devices including the iPad (launched in 2010) and iPhone (issued in 2007) by going to online shops such as Google Play Store and Apple App Store. Many of these games were relatively cheap or even free, and casual gaming was born.

Mobile Gaming: A Fresh Rival

Mobile phones soon found themselves as powerful smartphones and may even happen to be quite comparable in graphics and performance to specialist handheld gaming devices. Games like Angry Birds, Candy Crush and Clash of Clans had millions upon millions of players; many of whom had never considered themselves “gamers” before. With a phone, camera and internet browser all in one package, smartphones made them an attractive alternative for traditional handhelds.

A lot of people predicted the end for handheld gaming consoles because of this change. Mobile gaming, while greatly impacting the handheld gaming industry, never truly replaced it. Instead, the industry shifted as companies such as Sony and Nintendo continued to innovate within handheld gaming.

PS Vita and Nintendo 3DS

Handheld Gaming

In Image: Sony debuted the PlayStation Vita in 2012.


In response to the growing threat of mobile gaming, Nintendo launched the Nintendo 3DS in February 2011. Taking the success of the DS one step further, the 3DS featured a glasses-less 3D screen that let you play games in 3D, without having to put on special goggles. Early on, the 3DS struggled thanks to high price and lack of compelling launch titles, eventually bouncing back with Super Mario 3D Land, The Legend of Zelda: Ocarina of Time 3D, Pokémon X and Y in addition to major price cuts. All told, the 3DS moved out over 75 million units at the end of its life.

Meanwhile, in 2012 Sony released the PlayStation Vita marketed as a premium digital handheld gaming device with two analog sticks and an OLED screen capable of playing HD content alongside console level games on-the-go. The Vita never fully clicked, despite a dedicated fanbase and most recently an indie darling among games, due to its high price and the rising competition with smartphones. Ultimately Sony shifted its focus away from the handheld gaming market, with their final dedicated portable gaming device being the Vita.

Nintendo revolutionised mobile gaming once more with the release of the Nintendo Switch in 2017. The Switch is a hybrid console that can be used as a portable and home console connected to the TV. This turn of flexibility became a major selling point, and the Switch quickly took off.

With games like Super Mario Odyssey, Animal Crossing: New Horizons, The Legend of Zelda: Breath of the Wild, and Mario Kart 8 Deluxe for those casual to diehard gamers alike, the Switch has a solid library. The Switch is one of the greatest-selling consoles of all time and, as this list will show, part of its commercial success can be attributed to the convenience that comes with having AAA-quality games you could take with you anywhere in your pocket; by 2023, over 129 million units have been sold.

Thanks to the runaway success of the Switch, there’s been a revitalization of interest in handheld gaming ever since it was clear from the new found popularity however will be deemed to be outselling smartphones and tablets far more than just those specialized devices. The difference between handheld and home gaming has become so blurred in recent years — particularly with the advent of cloud gaming services such as Xbox Cloud Gaming and Nvidia GeForce Now, which allow users to stream games on their tablets or phones that would challenge many consoles.

Another thing that has opened up new potential handheld gaming wise is cloud gaming. Cloud gaming services are allowing gamers to skip the expensive equipment and play games directly on their phones. Which means titles that were once console and PC exclusive to high-end expensive hardware now may be able to run on a much more minimalistic tablet, smartphone, or even some portable consoles.

This is not a new development — services like Google Stadia, PlayStation Now, and Xbox Cloud Gaming have led the way in this regard. While there are still many years ahead before the industry really settles into a cloud gaming grooved rhythm, it is without contest that this capability could truly determine the future of handheld gaming. Picture playing pixel pushing titles like Cyberpunk 2077 or Red Dead Redemption 2 on a smart phone or handheld gaming device with absolutely no performance hitch.

As more users gain access to high-speed, low-latency connections and internet infrastructure improves, cloud gaming could be the future of portable gaming. That would mean no expensive, purpose-built hardware and also give users the ability to game anywhere with AAA titles.

The future is looking pretty bright for handheld gaming, with several trends combining to make the industry an even more exciting and diverse one. The next generation of portable gaming is well on its way, propelled by a multitude of new ideas that the past few years in the industry have cultivated—cloud gaming, advances in mobile technology, hybrid consoles (hey Switch)—along with creativity from developers.

Hardware Innovations

We should be getting more innovation in future handheld gaming hardware. Technology will continue to get more powerful with bigger batteries, better screens and increased features. Given that powering these devices will only become a larger focus for corporations like as Apple and Facebook (now Meta), handheld gaming is likely to turn more of a platform into virtual reality (VR) and augmented reality (AR).

Smartphones against Handheld Consoles

Others who seek more complex and deeper gaming experiences will still find a use for dedicated handheld gaming devices, even if smartphones remains as the ubiquitous casual games playing device. Despite the advantages of playing on a big PC, though, there’s clear demand for dedicated game consoles: Just look at the success Nintendo has having by making a hybrid-style console with its Switch. It’ll be interesting to see if and how this dual-tradition approach is built on in future systems.

The Function of Cloud Gaming and Streaming

High-end cloud gaming technology may facilitate further shifts away from running games on hardware towards completely seamless cross-platform access to the same games. Handheld gaming devices might unlock piles of cloud games, allowing for AAA gaming without the need for top-shelf hardware.

Starting with some amazing steps in technology which have always been a part of travel gaming experience. Advancements in handheld gaming technology have indeed progressed considerably since the early days of a solid black-and-white screen with soundblaster (and also sometimes mute) functionality like that seen on the original Game Boy and its contemporaries. With color panels, longer battery life, and pumping computing power into our handheld devices we are now experiencing heights of the gaming experience never before possible.

The 1998 introduction of the Game Boy Color represented a significant technological step forward, offering colorful gaming experiences for a broader demographic. It proved that portable gaming could go toe to toe with home consoles and offer unique experiences that are best enjoyed away from home, while still being fun.

The mid-2000s saw handheld gaming transformed by the Nintendo DS, which came out in 2004. Its touchscreen and dual-screen setup opened up game-play possibilities once unimaginable. Titles such as Nintendogs and Brain Age leveraged this unique design to provide experiences for a more general audience, including non-gamers. That move toward appealing gameplay notation was indicative of a larger evolution in portable gaming; it not only had the potential to appeal to casual gamers, It was not even only about attracting young fans and becoming their long-term hobby.

Smartphones shook up the world of handheld gaming. The release of advanced devices such as the iPhone in 2007 had brought millions of people into gaming. Titles such as the Angry Birds and Candy Crush series captured audiences with entertaining experiences purchased for little to nothing on mobile devices. Because of this re-engineering to squeeze in a gaming device among the tech we use in our day to day it has more or less transformed how people view gaming, as if they are not that big as actual hobbyists who make sure they take time apart for serious play rather than that casual stuff.

This upheaval turned the status quo on its head, and left even niche players like Nintendo out in the cold briefly, forcing Sony to rethink their gameplan if they wanted to remain a relevant player in an increasingly crowded field.

Response to the change in market, Nintendo released the Switch launching a new era of portable gaming where home and portable became inseparable when it came to difference. The hybrid design, which allowed users to seamlessly transition from a handheld device to using the console for playing on a TV made it appealing to consumers of all types.

Until the Switch launched, it was hard to believe a handheld could be commercially successful in an environment where mobile gaming dominated—its huge game library and some bleeding-edge features allowed handhelds to flourish—but ultimately the Switch’s success came from being able to create as many console games for it as possible. This model sets an incredibly high standard for handheld gaming with its focus on flexibility and versatility.

Emerging technologies, like virtual reality (VR), and augmented reality (AR) will likely play a huge role in the evolution of handheld gaming. Apple and Meta are investing heavily on AR/VR, which could soon hint to an entrance into handheld gaming. Picture a handheld device that mixes gaming with connecting to the real world, allowing you to experience reality in brand new ways. The reliance on VR may also draw in a new generation of gamers, further revitalizing the handheld gaming scene.

The future of much of handheld gaming will also rest upon creative methods of creating these games. Mobile technologies, along with hybrid consoles sure to emerge in the coming decades will open doors to more interesting and diverse gaming experiences than ever before – or at least we can hope so. We will see even more games that can take advantage of the unique features of handheld gaming, such as touch screens, motion controllers and cloud integration. This new approach does not only enhance the gaming experience, but also strengthens the spot of handheld gaming from a market perspective.

While the future does appear bright, there are some hurdles to avoid in the world of handheld gaming. As mobile gaming technology continues to evolve, casual mobile players and ardent handheld gaming fans are locked in a constant competition for attention. Not to mention the high cost of maintaining profitability whilst reinvesting in new tech and creating games with that technology, one of the primary challenges facing businesses today. The industry needs to navigate this, all while catering to evolving player tastes.

"The mobile gaming industry has came a long way since its inception over 30+ years ago. From the dawn of simple LCD games to the current era of hybrid consoles and cloud gaming, handheld gaming has always adapted in response to new technology and changing consumer preferences. Digging into the future, that does not seem to be slowing down as further news continues to impact how portable gaming will evolve in progress."

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